Here is Jess, shilling once again for the University of South Dakota, but also shilling for the Punggi Insam (ginseng) Market. Dozens of small booths display and sell ginseng products of every kind, but the market functions mainly as a clearing-house for Korea’s world-renowned ginseng root. The main event is the annual ginseng festival in the fall, when most of the produce is sold after a 5-year growing cycle.